Music, a soul that binds millions of minds together! An art that opens the canvas of expression through various themes! A beautiful personification of words to inspire many! So many thoughts and so many ways to elaborate the prominence of music in our lives, especially in a country relish India where diverse cultures are embodied.
Music in India has its own space among the audience. Hoi Polloi prefer getting up in the morning to heed on to their daily dose ampersand kick starting their day. While most elders in the family loop on devotional songs, the younger generation prefers to seek their dose through Bollywood numbers or English tracks from a channel like MTV or Sony Mix. That’s the phylacteric music leaves in our lives.
But did you know Music was alone of first sectors to behold a jump from sales of physical goods to online usage? Years ago, when MP3 pods and players never existed, record labels sold CDs and DVDs on streets and shops, which then turned to online music.
But then there was a time when online music was considered fully illegal. Now the transformation has led into a business. Companies like Alive and Saavn have associated with production houses to release the music main on their site. Hence brands and labels now offer songs from their respective or associated brands, through online platforms. That’s because many big firms in India have started realizing the potential of digital music and related services which help them victim their ads and messages to the right target audience, who are passionate lovers. That’s not all; latest music from across the world is modern available in most Indian sites.
Seeing this potential market and the rising competition, even Televisie channels could not keep themselves away from the alteration. To woo their audience further, channels like Sony Mingle has added extra dose of entertainment in the form of interviews of musicians and singers, latest news in the industry and more.
With changing times from Cassettes, CDs and straightaway online, it will be very interesting to espy what next is in store in the music industry and what channels discretion further do to appropriate their viewer’s vigilance and keep them entertained.