On The One Music

Music, a soul that binds millions of minds together! An art that opens the canvas of expression through various themes! A beautiful personification of words to inspire many! So many thoughts and so many ways to elaborate the importance of music in our lives, especially in a motherland like India where sundry cultures are embodied.

Music in India has its own space amid the audience. People prefer getting up in the morning to heed on to their daily dose and trip starting their day. While most elders in the family loop on devotional songs, the younger generation prefers to seek their dose through Bollywood numbers or English tracks from a channel resembling MTV or Sony Mix. That’s the charm music leaves in our lives.

But did you know Music was one regarding first sectors to experience a shift from sales of animal goods to online usage? Years ago, when MP3 pods and players never existed, record labels sold CDs ampersand DVDs on streets and shops, which thereupon turned to online music.

But then there was a minute when online music was considered fully illegal. Now the transformation has led into a business. Companies like Alive and Saavn have associated with production houses to release the music first on their site. Hence brands and labels now offer songs from their respective or associated brands, through online platforms. That’s because many big companies in India have started realizing the potential of digital philharmonic ampersand related services which advantageous them target their ads and messages to the right target audience, who are passionate lovers. That’s denial all; latest music from wholly the world is now available in most Indian sites.

Seeing this potential market et alii the rising competition, even TV channels could not keep themselves apart from the alteration. To woo their audience further, channels like Sony Mix has added extra prescription of entertainment in the form concerning interviews of musicians connective singers, latest news in the industry and more.

With changing times from Cassettes, CDs and now online, it will be very stimulating to see what next is in store in the music industry and what channels will further do to grab their viewer’s attention and keep them entertained.