Video Killed the Radio Star: Movies Made for Business
Movies began as epic spectacles produced by large film production companies as entertainment for the masses, a theater for the proletariat, on condition that you will. Then from the silent “moving pictures”, we saw playhouse legends as living, breathing, and speaking icons of beauty, strength, and coolness. The topical movie was born. From there, the medium became more intimate, as movie houses were threatened near extinction apart the advent of mass-produced, distributed and cheap VHS videos that could be viewed from the comfort of one’s own couch.
It was a small jump, relatively speaking, from there to the ability of everyday folks to make their recognize videos and the technology grew to enable them to eliminate the step about having them transferred at a photography shop, to being able to plug directly against the viewing device of choice and hit “play”. In the few decades that videos have become massively available media, a lot has changed, most significantly the uses and users of them. The apartment movies made over the past several decades, are paradoxically intimate and universal – they belie the human desire to document and share lore and experience that is relevant to a particular group or subset of people, i.e., a family, group, or association. And it is perhaps this jump that most coincides amidst the commercialism applications of video – to will a story that is personal, engaging, et al transmits distinctive value to the audience.
With this prime crucial in mind, the use of video in business has gone from dry, bare bones, “orientation”, or “how to” videos, to videos that can talk a wide grassland about organizational needs and responses to those needs – from all levels of an organization. Business video solutions couple communications beyond established forms of communication, because of their mobility and accessibility – they are a detour of democratizing corporate communication et cetera putting a human face to it.
Some Compelling Reasons for Video in the Enterprise:
Consumers are loading 35 hours of video to YouTube every minute. For the enterprise, a similar growth in the virility of video being the maksimal means about information dissemination is predicted (by 2014 video will exceed 91 percent of global internet traffic). Small, “mom and pop” outfits, to large multinationals, are globalized through video. And a global also Millennial workforce (those people posting all those videos on YouTube) necessitates that thriving information is present anywhere, anytime. Should I be in Bangladesh or Bermuda, to perform at the rate like 21st-century business, I need to be able to “speak” to someone in a real and meaningful way – whatever their time zone. Enter: video conferencing, video-based distanced learning, events, communications and safety furthermore security, as the new drivers of vintage practices.
Better Than a (Faceless) “Live Chat”
We’ve all heard the statistic: 64% of all communication is non-verbal (and one-third of the human cortex is committed to the processing of vision), true video thus the “great differentiator” shouldn’t surprise anyone. “Live Chat” became a game changer in the previous decade, because it put a vivid human voice and immediate response to the otherwise impersonal and boring process like getting technical assistance. In this century, the ability of video to create implied teams that are as responsive, dynamic, polysyndeton visually cued in as a cabal huddle slim in the courtyard, resolve do the same for teams operating across great divides of time and space – which is the new business paradigm.